Sunday, May 12, 2013

Weekend Box Office: May 10-12, 2013

In its opening weekend, Baz Luhrmann's The Great Gatsby nearly became his highest-grossing film domestically with a $51.1 million take, though that was still not enough to beat Iron Man 3's second weekend gross of an estimated $72.5 million. Iron Man 3's second weekend gross is the fourth-highest ever, only beaten by The Avengers, Avatar and The Dark Knight. The weekend's other major new release, Tyler Perry Presents Peeples, underperformed with a gross just under $5 million. Perry's name doesn't carry the same weight as a producer, and the stiff competition didn't help.

I initially attributed Gatsby's surprising success to 3D surcharges, but only 33 percent of its tickets came from those showings. The audience was primarily female and older (69 percent of the audience was over the age of 25), indicating that Warner Bros. recognized the desire for an alternative to this summer's first big action flick. I'm reminded of Sex and the City, which performed similarly well only a week after the opening of Indiana Jones and the Crystal Skull back in May 2008. Check out the top 10 below, read more about this weekend's box office here and see how all of this weekend's films performed here.

Top 10 films for the weekend of May 10-12, 2013:

1. Iron Man 3, $72,472,000, $284,893,000 total, 2nd weekend

2. The Great Gatsby, $51,115,000, opening weekend

3. Pain & Gain, $5,000,000. $41,608,000 total, 3rd weekend

4. Tyler Perry Presents Peeples, $4,850,000, opening weekend

5. 42, $4,650,000, $84,732,000 total, 5th weekend

6. Oblivion, $3,864,000, $81,655,000 total, 4th weekend

7. The Croods, $3,600,000, $173,215,000 total, 8th weekend

8. The Big Wedding, $2,500,000, $18,288,000 total, 3rd weekend

9. Mud, $2,343,000, $8,363,000 total, 3rd weekend

10. Oz The Great and Powerful, $802,000, $229,985,000 total, 10th weekend

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