Sunday, June 30, 2013

Weekend box office for June 28 - 30, 2013; White House Down roasted by The Heat

Monsters University topped the box office again with $46 million. The Heat was a close second, beating expectations with $40 million and further proving Melissa McCarthy's appeal. The big news is that White House Down only managed to debut in fourth place, also beaten my World War Z. Its $25 million opening is slightly less than fellow White House action flick Olympus Has Fallen's $30 million March opening. (Last year, also during June's last weekend, audiences spent $39.1 million on another Channing Tatum film, Magic Mike.) While a $25 - 30 million first weekend was fine for the moderately budgeted OHF, WHD was a blockbuster $150 million investment, an amount that likely won't be reached in America. I'm going to give WHD some credit and attribute its performance to tough, surprisingly robust competition. Many viewers received the film more warmly than critics, similar to director Roland Emmerich hits 2012 and The Day After Tomorrow.

Monsters U, Now You See Me and This is the End all had modest drops. Disney may not be very concerned about Despicable Me 2's impending opening because, back in 2011, Toy Story 3.continued to bring in decent bucks following the arrival of the original DM. DM2 has already grossed over $50 million after a few international openings. After Earth is an afterthought in America, but it's taken in over $130 million elsewhere so it may not be a total bust. See more information about the top 10 movies here.

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